Chinese director and filmmaker Zhang Yimou, probably best known to western audiences for his work on House of Flying Daggers is launching a new collaboration with his company Sky Limit Entertainment and French film group MK2 to create So Real, a venture designed to cross-licence virtual reality (VR) content and hardware.
So Real will be the first distributor to licence titles from MK2 Films and VR. Those titles will be showcased at sky Limit Entertainment’s location-based VR them park in Beijing. Also part of the deal will be Sky Limit setting up a new VR venue in Paris under the So Real banner, which will feature VR space exploration, videogames and other VR experiences.
MK2 films have been heavily involved in VR content creation for quite some time, having created a sales division to curate director-driven VR content and also been involved in the creation of Europe’s largest VR facility in Paris, which has hosted 15,000 visitors since it was opened in December 2016. MK2 are also bringing two VR films to Cannes Film Festival this year, with Planet, directed by Momoko Seto and a 360-degree documentary film titled Dolphin Man 360.
“SoReal and MK2 will continue to share their cultural legacies and technical prowess in order to bring VR technology both in China and France to the international spotlight and to expand their business in France and Europe,” said Elisha Karmitz, the co-CEO of MK2 said when speaking to Variety.
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