Samsung Announces VR Partnership With UFC, X-Games and Live Nation

Gear VR owners will be able to see free sporting and live music events through VR Live Pass app.

Samsung Gear VR owners can soon look forward to seeing live-streaming sporting and music events from UFC, X-Games and Live Nation as part of a new partnership that will see select events broadcast live in 360-degrees through the VR Live Pass app.

The VR Live Pass will be available to Samsung Gear VR users from early June, when it will become available to users in 45 countries due to Samsung’s increased global presence.

“We are excited to offer Samsung Gear VR users the opportunity to experience their favorite live music and sporting events through our industry-leading VR ecosystem,” said Younghee Lee, CMO and Executive Vice President, Samsung Electronics. “Partnering with these companies to expand our VR services helps us to open up a new gateway of opportunities for fans and demonstrate our commitment to delivering experiences that make the seemingly impossible, possible.”

New Samsung Gear VR and Controller

“We’ve always felt that the potential of combining UFC events with virtual reality would give our fans the ultimate enhanced experience,” UFC Chief Operating Officer Ike Lawrence Epstein said. “We’re excited to partner with Samsung on this game-changing initiative to further revolutionize how fight fans consume our content and live events around the world.”

“The X Games is the premier action sports event that continually provides a platform for athletic progression,” said Tim Reed, Vice President, ESPN X Games. “From never been done tricks to awe-inspiring competition, Samsung’s Gear VR technology is perfect to showcase dynamic action sports to viewers across the world.”

Broadcasts will begin in June once the app is available. The first three scheduled events are:

  • UFC 212: Aldo vs. Holloway, Rio de Janeiro, Brazil. 3rd June 2017
  • X-Games Minneapolis, USA 13th-16th July, 2017
  • Live Music Concert, USA August, 2017.

Gear VR users will be able to watch the content available through VR Live Pass at no extra cost.

VRFocus will continue to report on new content available to VR users.

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