Cutting edge electronics tends to be on the pricey side upon first release. Mobile phones, DVD players and videogame consoles have all been subject to the same pattern. As the technology becomes more mainstream, the price lowers, as was the case when Oculus dropped the price of the Oculus Rift headset and the Oculus Touch motion controllers.
As a result of the price drop, Paul Jastrzebski told developers at Digital Dragons in Krakow that almost every consumer who buys a new Oculus Rift headset is also buying a set of Touch controllers since the price was cut, reports Destructoid.
“We’re seeing very very high attach rates. That’s partly why we wanted to drop the price point. We realize that at $200, it was still a little high for it. So we drop the price to $99 and I think we’ve found a very close 1:1. Close to that,” Jastrzebski said.
During the presentation, Jastrzebski was encouraging the assembled developers to concentrate on developing virtual reality (VR) titles using the Touch as the primary control device, instead of a gamepad. It is generally believed among analysts that motion controllers paired with VR is more intuitive and creates a greater sense of immersion. Jastrzebski spoke at length on what consumers are now expecting from a VR experience and what Oculus is looking for from developers.
Many apps and experiences have introduced support for the Oculus Touch controllers since the devices were launched, and users who bought the Oculus Touch were treated to a free copy of shooter title Robo Recall and $50 (USD) store credit. There is currently no data on adoption rates of the Touch controllers among existing Oculus Rift users, however.
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