Jaunt and Land Rover have released a 360-degree film ahead of the America’s Cup Qualifiers on Friday 26th bringing customers and fans closer to the action of this famous boat race.
The film allows viewers to jump on board as the team sail around Bermuda’s Great Sound during final preparations for the challenge. Fans are transported into a grueling gym session, dunked underwater as the 2 ½ tonne racing machine flies over head at over 50 knots and taken on a drive in the all-new Land Rover Discovery.
Shot on specialist cameras, including Jaunt ONE, the film Above and Beyond uses a combination of 360-degree video techniques to place viewers right into the Land Rover BAR team as they look to take home the prestigious title in 2017.
Mark Cameron, Jaguar Land Rover Experiential Marketing Director said in a statement: “We constantly strive to create stand-out experiences for our customers through our partnerships, and by using Jaunt’s cutting edge VR technology, we are able togive the user unprecedented access to the team and America’s Cup Sailing in a thrilling first-hand experience.”
“This collaboration with Land Rover is a flagship project for us and one we’ve been excited about since we saw the early cuts of the film,” said Dominic Collins, General Manager International, Jaunt Inc. “What has been achieved sets Land Rover and Land Rover BAR apart when it comes to creating an immersive, cinematic experience of extreme sports. VR continues to play a huge part in the future of technology and brands everywhere are looking to stand out from the crowd by creating the most compelling experiences for their audiences – this one does exactly that.”
Checkout the video below or download via the Jaunt VR App, which supports iOS, Android, Samsung Gear VR, PlayStation VR, Google Daydream, Oculus Rift, HTC Vive and major desktop browsers.
For the latest announcements from Jaunt, keep reading VRFocus.