The National Association of Broadcasters Show (NAB) 2017 will be taking place later this month in Las Vegas, Nevada, featuring a Virtual and Augmented Reality Pavilion. Exhibiting at the event will be imaging technology specialist YI Technology, with the company unveiling its virtual reality (VR) and augmented reality (AR) solutions.
YI Technology is already known for its action cameras, including the YI 4K+, its predecessor, the YI 4K, and accompanying accessories including the YI Handheld Gimbal and waterproof case, all of which will be on display at the show.
“YI’s presence at NAB this year represents an important move for the company into the promising market of virtual reality technology for a new audience,” said Sean Da, CEO, YI Technology in a statement. “We see the lines of media, entertainment and technology increasingly blurring as Internet connectivity and integrated systems create more opportunity for content makers of all kinds and we are proud to be a part of the growing ecosystem of solutions.”
With its VR camera unveiling YI Technology is entering a rapidly growing market that already features big name brands alongside specialist firms. Companies such as Samsung (Gear 360/Gear 360 (2017)), Kodak (PixPro 360) and Ricoh (Theta S/Theta SC/Theta R) have been in the market for a while, and then there’s Insta360, 360fly, Vuze and Lucidcam to name a few.
With platforms like Facebook 360, YouTube 360, vTime, RE’FLEKT and more allowing users to quickly and easily upload and share their immersive imagery now is as good a time as any to get into the market.
Yi Technology’s products are more consumer focused so when details are released on its new products VRFocus will report back.