Today the nominees for the 21st annual Webby Awards were announced, revealing five experiences in the virtual reality (VR) category.
Last year’s Webby Awards featured three VR focused categories, Virtual Reality: Cinematic or Pre-Rendered (Branded Entertainment); Virtual Reality: Cinematic or Pre-Rendered (General Film) and Virtual Reality: Gaming, Interactive or Real-Time (General Film). The first two have now been removed leaving just the latter as the dedicated category for immersive content.
So for 2017 the Virtual Reality: Gaming, Interactive or Real-Time (Film & Video) category features:
- The Field Trip to Mars
- Fantastic Beasts and Where to Find Them VR
- GUERLAIN – ‘DRESS ME UP’ VR FILM
- VR Power Trainer
That’s not to say VR and augmented reality (AR) doesn’t appear elsewhere. The ever popular Pokémon GO has been nominated in Games (Mobile Sites & Apps), “On the Go” – The New Yorker’s Innovators Issue Comes to Life in an Augmented-Reality Experience and The Field Trip to Mars in Experience Marketing (Advertising, Media & PR), while Bullying in Virtual Reality featured in Best Cause-Related Campaign (Advertising, Media & PR).
“Webby Nominees are using the Internet in incredible ways to bring people together through humor, emotion, innovation, empathy, passion, optimism, and eccentricity—all of the elements that make for truly great Internet,” said David-Michel Davies, Executive Director of the Webby Awards. “In a year marked by so much discord and divisiveness, The Webby Awards is honored to recognize the work and efforts of our Nominees as they explore new ways to use the Internet to inform our world and bring people together.”
Each category is up for two awards: The Webby Award, as selected by The International Academy of Digital Arts and Sciences, and The People’s Voice Award, as voted on by the public. You can vote today via vote.webbyawards.com, this closes on Thursday, 20th April, 2017 at 11:59 PM (PT). The winners will be announced on Tuesday, 25th April, 2017 with a star-studded event held in New York City on Monday, 15th May, 2017.
When the winners are announced VRFocus will let you know.