Retailer Brookstone have begun experimenting with bringing in-store virtual reality (VR) experiences to their customers in partnership with VR headset manufacturer ReTrak.
In stores located in malls and airports across the USA, Brookstone have been featuring ReTrak Utopia headsets and encouraging customers to try on the headsets and some of the relaxing experiences available when trying out Brookstone’s line of massage chairs.
“ReTrak’s Utopia 360° VR headsets are perfect at the front of our stores,” said Brookstone Chief Marketing Officer Kiran Smith. “Every day we get to introduce many customers who’ve never tried VR goggles to simply amazing virtual reality experiences. Brookstone stores are all about delivering new and exciting experiences.”
“The ability to demo products in stores is what sets Brookstone apart as a major retail partner,” said ReTrak CEO Scott Ledbetter. “Virtual and augmented reality are gaining traction at a rapid rate,” says Ledbetter. “Giving customers the opportunity to look, touch and understand the 360° experience for the first time is significant.”
Brookstone first began selling ReTrak headsets in 2016. The standard ReTrak headset retails for $29.99 (USD) and the Elite edition includes a wireless game controller and costs $49.99. The device is designed to work with a smartphone similar to the Google Cardboard or Samsung Gear VR.
“Our goal is to showcase VR to mainstream mall customers in as entertaining a way as possible,” said Smith. “That’s why we’ve loaded digital devices in all our stores with both VR adventure apps and relaxation apps that can be worn to enhance massage chairs demos. Where else but Brookstone could you imagine being able to sit in a massage chair and view VR ocean and mountain scenes.”
VRFocus will bring you further updates on the ReTrak line of devices and other VR products at they become available.