Although the virtual reality (VR) market is largely dominated by young men between the ages of 18-35, young women and older adults are rapidly catching up, according to market research by SuperData in their report ‘The Virtual Consumer’.
SuperData found that the current VR market is comprised of a niche audience of early adopters, which tends to skew more towards men. Men between the ages of 18-35 make up 37% of the VR market as a whole, and a majority of the non-mobile VR audience. This group represents 76% of the PC market and 73% of the console market.
However, SuperData found that the mobile VR market was more mainstream due to its lower cost presenting less of a barrier to entry. Women represent 41% of the mobile VR market, with 68% of women between the ages of 18-35 using a premium mobile phone as their primary VR headset. 54% of women aged 35 and older use a mobile VR device, primarily to watch live music content.
The company predicts that as time goes on women will make up a larger share of the VR audience as the prices of VR devices continues to drop, and budget headsets such as the ones from Chinese manufacturer Xiaomi are introduced. SuperData expects that women will represent 38% of future console owners and 35% of future PC owners.
Stephanie Llamas, Vice President of Research and Product Strategy at SuperData had this to say; “Currently, potential owners earn at least $10,000 less than current owners, since cost remains the major barrier to entry in the industry. The introduction of more affordable devices will open the door to the average consumer and allow them to feel more comfortable buying content for their device knowing it won’t break the bank.”
VRFocus will bring you more information on VR market trends as it comes in.