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University of Iowa Develop VR Mobile app to Improve Car Safety

University of Iowa has launched a new virtual reality (VR) mobile app called CarTech VR360 as part of the ‘My Car Does What?’ campaign to improve car safety and educate people on how car safety systems work.

The app was developed in response to a survey by the National Safety Council, which found that 39% of drivers had found their cars acted in ways that scared or surprised them with regards to the safety systems built in to many modern vehicles. CarTech VR360 is designed to take drivers on a tour of the safety features and explain how they work.

“This might be one of the few cell phone apps that help people be safer drivers,” said Deborah A.P. Hersman, president and CEO of the National Safety Council. “Virtual reality is more engaging than any owner’s manual; we hope that people use the technology to discover all of the advanced driver assistance systems their vehicles have to offer.”

CarTech VR360 is available for both iOS and Android devices and is free to download. It covers the following vehicle safety features:

  • Automatic emergency braking
  • Blind spot monitoring
  • Back-up camera
  • Lane departure warning
  • Adaptive cruise control
  • Drowsiness alert

In the USA, car crashes that end in a fatality are on the rise, claiming up to 40,000 lives in 2016, according to studies by the National Safety Council. The National Safety Council hopes that the CarTech VR360 app, along with a greater understanding of how technology can aid safety will help bring down this number in 2017.

VRFocus will bring you further updates on VR technology in safety.