A new UK virtual reality centre created by British VR entertainment company Tick Tock Unlock will soon be opening its doors.
The new Hyper Reality Experience will launch in Leeds, in the Trinity Leeds shopping centre in the centre of the city. The facility was developed by Tick Tock Unlock, and is similar to facilities in New York and Dubai that were developed by US firm The Void.
Ali Khan, Director at Tick Tock Unlock had this to say of the project: “The centres will allow players to experience a free-roaming, live action challenge which has to be physically completed but which takes place in the playground of a virtual world. This will be the first real taste of virtual reality for the British public in a gaming, live action environment and I am confident that Hyper Reality Experience will prove to be a leader and pioneer in virtual reality entertainment.”
The centre will feature physical props and environmental effects in addition to the VR imagery to increase immersion. Participants might feel the heat from a virtual fire, or be able to pick up a Fuel Cell.
Andrew Cooper, Chair of Leeds International Festival and Chief Executive of LeedsBID, said: “We are delighted that Tick Tock Unlock’s new Hyper Reality Experience centre is launching on the first day of the Leeds International Festival, showcasing the city’s strength in leading the way in tech development. As a first for the UK, this will be an exciting and innovative attraction which LeedsBID is supporting by helping promote to local and national audiences as part of the city centre’s diverse entertainment offer.”
The Hyper Reality Experience will be opening in Trinity Leeds Centre on 22nd April 2017. The company has further plans to open ten more centres, though locations for these have not yet been confirmed.
VRFocus will keep you informed on the Hyper Reality Experience Centres and other VR experiences.