Maker of household products such as Glade and Pledge, SC Johnson are backing the distribution of a new 360-degree virtual reality (VR) film called Under The Canopy, developed by Conservation International with the support of the MacArthur Foundation as part of their continued efforts to promote the conservation of the rainforest.
Under The Canopy is a journey through the Amazon rainforest, in which the viewer is guided through the lush tropical landscape by the indigenous people who live there. Viewers can have the experience of swinging from trees and diving into rivers as they find out more about the rainforest and why it is so important to our planet.
SC Johnson has become involved thanks to their own efforts to raise awareness and help conservation efforts. As part of the “protect an acre” campaign SC Johnson has announced that for every acre of rainforest that is protected through donations to Conservation International, the company will match the donation acre-for-acre up to 5,000 acres.
“SC Johnson has supported a number of global forest protection efforts over the years as part of our commitment to sustainability,” said Kelly M. Semrau, the Senior Vice President for Global Corporate Affairs, Communication and Sustainability at SC Johnson. “We will continue to work to support the preservation of rainforests and Earth’s other critical resources for future generations.”
SC Johnson says it is committed to trying to attain net zero deforestation by 2020, by implementing the use of sustainable pulp, paper and packaging.
You can experience the Under The Canopy VR film through the Jaunt VR app. Donations to Conservation International (that will be matched by SC Johnson) can be made at the CI website.
VRFocus will bring you further news on VR films and related topics as they come in.
Update: The initial headline and story intimated that SC Johnson were the producers of the film, where as they are purely supporting the film’s distributon and the “protect and acre” campaign. VRFocus apologises for this error.