Virtual reality (VR0 has been shown to have a wide variety of use cases, not just entertainment. This week Oracle announced the findings of two research initiatives aimed at identifying consumer attitudes to new technologies Oracle Hotel 2025 and Oracle Restaurant 2025, highlighting how VR could enhance the hotel experience.
VR is seen as a technology that can enhance not only the booking experience for customers but also the on-property experience as well.
The reports audited 250 restaurant operators, 150 hotel operators and 702 consumers in February 2017 on their reactions to technology’s role in the guest experience over the next 8 years.
In their findings 66 percent of consumers indicated that VR tour of hotels would improve the guest experience, while 44 percent said VR lounges for entertainment be good.
Hotel operators believe VR tech will be widespread by 2025 with a variety of use cases, such as staff training (68 percent), guest entertainment on property (64 percent), and previewing meeting rooms (63 percent).
Over the last couple of years VR has been gaining traction in hotels. Back in 2015 Marriott began trialling a ‘VRoom Service’ at itd New York Marriott Marquis in Times Square and the London Marriott Hotel Park Lane locations. More recently certain InterContinental Hotel Groups (IHG) locations in China began setting up ‘Vive Zones’ for guests to demo HTC’s headset. An option to provide an ‘in room’ experience would also be available.
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