Virtual reality (VR) advertising platform OmniVert today announced it has become the primary platform for brands looking to utilize 360 degree VR video inside the newly stock market floated SnapChat.
Universal Pictures, Netflix and Chick-Fil-A have used VR in their recent advertising campaigns, and used the OmniVirt platfrom to bring those campaigns into SnapChat. SnapChat announced it’s first 360-degree video campaign with Sony pictures at the end of last year and since then, several other advertisers have followed suit onto the popular picture messaging service.
“Based on our customers’ feedback, advertisers are required to provide Snapchat a 360° experience that works on the web,” notes Brad Phaisan, CEO of OmniVirt. “Given our robust mobile web 360° VR Video player, we have quickly become the easiest way to get your VR campaign up and running inside of Snapchat.”
In addition, OmniVirt have also been powering 360-degree video adverts for Twitter, New York Times, Wall Street Journal, AOL and others. As we’ve seen before, VR advertising is on the rise, between Adobe’s new advertising systems, Verve and Digital Domain joining to create new VR advertising content and Chevrolet using augmented reality for their new campaign, this is a large growth area.
VRFocus will continue to bring you news on developments regarding VR advertising.