A new company called Nomadic specialising in creating immersive entertainment installations for retail venues has just announced it is opening its doors.
The company was founded by veterans from companies such as Apple, ILM, Disney and Electronics Arts. Nomadic aims to create large-scale untethered virtual reality (VR) installations in retail locations and other communal spaces
The idea is to use modular construction to create VR experiences within the constraints of the location, that can be easily updated and reconfigured for new content without the need for extensive construction or remodeling work.
Nomadic aims to complement the VR experience with set design, staging, physical props, music and elemental effects to increase immersion.
“We’re creating a new medium of entertainment,” said Nomadic CEO, Doug Griffin. “Our goal is simple – for everyone to walk away saying ‘wow!'”
“We’ve developed a platform that adds monetary value though increased foot traffic and repeat engagement,” said Kalon Gutierrez, Head of Growth for Nomadic. “Nomadic’s modular VR solution gives content and location partners around the globe the opportunity to provide local communities with an unparalleled entertainment experience.”
VRFocus will bring you further news on Nomadic and other new VR companies as it comes in.