Shazam, the popular mobile app for playing and identifying music, has announced it is partnering with several firms to launch a new augmented reality (AR) platform.
Shazam introduced visual recognition in 2015, enabling Shazam users to access custom content when they see the Shazam camera logo and also enabling the app to act as a QR code reader. Now they are enhancing this functionality by pairing it with AR. Scanning Shazam codes will then delivery content such as 3D animations, product visualisations and 360-degree videos.
One of Shazam’s launch partners for this project is Beam Suntory, the company behind Hornitos Tequila. Starting in April, drinkers of Hornitos Tequila and other Beam Suntory brands will be able to access an interactive AR memory game exclusive to Shazam.
Rich Riley, CEO of Shazam, said; “We knew we were on to something big when we released visual image recognition in 2015. With the rapid rise of augmented reality, it is a natural evolution for Shazam to be a first-mover in delivering AR at scale.”
Michelle Cater, Senior Director of Commercial Marketing Beam Suntory added; “We are excited to collaborate with Shazam on the launch of their augmented reality in-app functionality. With more than 150 years of experience producing tequila, we have constantly innovated throughout the years to reach consumers in new and exciting ways. This breakthrough technology offers an accessible, immersive platform with which to engage in a rewarded gamification experience at the point of purchase leading up to Cinco de Mayo. Sauza Tequila and Hornitos Premium Tequila should effectively break through the Cinco de Mayo advertising clutter thanks to this exciting partnership.”
Shazam AR will be available from April for all iOS and Android devices running the latest version of the Shazam app.
VRFocus will continue to bring you news on new and innovative uses of AR.