Linden Lab Adds Bing Gordon to Board of Directors

Gordon expected to advise on marketing for Sansar social VR platform

Creators of MMO Second Life, Linden Lab, have announced that Bing Gordon, Chief Product Officer KPCB is joining the Linden Lab Board of Directors.

Linden Lab say that they are looking to Gordon for advice on strategy and marketing as they improve Second Life and launch their new virtual reality (VR) platform Sansar.

Sansar is a new product from Linden Lab, a type of VR social media where VR users can share their experiences. More than 10,000 creators are signed up for early access to Sansar, and Linden Lab expect the product to go into open beta sometime in 2017.

“We’re honored to have Bing join our board of directors and work with our team,” said Ebbe Altberg, CEO of Linden Lab. “He’s helped to bring to life some of the most influential entertainment experiences in recent memory, and as we prepare to open Sansar for all creators, his insights, expertise, and counsel will prove invaluable.”

“Linden Lab has a wonderful legacy and future, based on its technical excellence and forward vision,” said Gordon. “Over the past 14 years, Second Life has proven the value of user-created virtual experiences, and enabling people to create their own social VR experiences is a massive opportunity for which no company is better positioned than Linden Lab is with Sansar. I’ve been spending a lot of time working with Ebbe and the team over the past six months, and it’s an exciting time to officially join Linden’s board.”

Gordon has worked extensively with companies in various industries such as education, health and commerce with regards to both marketing and introducing gamification in order to make products more engaging for consumers. He has also previously worked for Electronic Arts and has served on the board of Amazon and Zynga.

VRFocus will bring you further updates about Linden Lab’s VR products.

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