One of the USA’s biggest house builders, PulteGroup have introduced the ability for potential homebuyers to don a virtual reality (VR) headset and go on a virtual tour of potential future homes.
The virtual tours are currently available for two sites, Starkey Ranch near Tampa, Florida and The Retreat at Carmel, New York. These virtual homes based on real homes of the same or similar design, making it easier for potentials buyers to imagine themselves living in the space.
Sean Strickler, division president for the West Florida operations says of the Starkey Ranch tour; “The VR experience is a phenomenal selling tool, especially with a new community like Starkey Ranch that still has its model homes under construction.” he said, “The breathtaking views of our home sites speak for themselves, but consumers want to see the inside of our homes and virtual reality can make that happen. With a headset, guests can see the home’s features and get a sense of how the spaces will feel like as they ‘walk’ through them. The technology allows potential buyers to really experience the home, which makes them feel much more comfortable with their purchase decision.”
Potential buyers can go to the sales centre and use their smartphone to plug into the VR headset to walk through every room, while the tour also plays on a big screen.
“For many homebuyers, it can be very difficult to visualize the depth of a space or imagine themselves living in a particular home,” said Matt Roesch, vice president of sales for the Company’s New Jersey/New York operations, “With our sales model still several months away from completion, we needed out-of-the-box thinking to get buyers into the community and comfortable enough to sign a contract. It has definitely helped drive traffic and led to about a third of the stacked condos sold.”
VRFocus will continue to bring you information on virtual tours and commercial VR use.