Greenpeace Virtual Explorer Takes Viewers to the Ends of the Earth
The free app was created by award-winning studio Alchemy VR and AllofUs.
Award-winning studio Alchemy VR has worked on a number of prestigious virtual reality (VR) experiences including David Attenborough’s First Life VR, Great Barrier Reef Dive VR and Space Descent VR with Tim Peake. Now the company has teamed up with Greenpeace UK and interactive design agency AllofUs, for its first immersive app Virtual Explorer.
The app, available on iOS and Android devices, features a range of 360-degree films that showcase the environmental impact mankind is having on the planet.
Content includes Munduruku: The Fight to Defend the Heart of the Amazon, highlighting the Munduruku indigenous people, who are currently under threat from government plans to build huge hydroelectric dams on their ancestral lands.
Alongside immersive content the app will contain non-VR films and other educational pieces. It’ll also allow users to access information and petitions concerning the habitats and animals featured in the films.
“We all know that much of our planet’s remaining wilderness is under threat. But these places we never visit, and rarely even see, often take a backseat to problems we view as more important. By using virtual reality we hope to bring political decision-makers, corporate leaders and members of the public much closer to the amazing places we’re campaigning to protect. It’s important everyone understands how vital it is that we succeed,” said John Sauven, Greenpeace UK Executive Director in a statement.
“VR as a medium has an incredible potential to immerse people in locations they might never be able to see otherwise, and to foster empathy for threatened groups and places through the immediacy of the experience,” commented James Manisty, director of Munduruku: The Fight to Defend the Heart of the Amazon at Alchemy VR. “It’s a revolutionary technology and we’re proud to be partnering with Greenpeace to create impactful experiences for the vital causes it champions.”
VRFocus will continue its coverage of Alchemy VR, reporting back with the latest announcements.