Ghost in the Shell AR experience launched by YouCam Makeup and Paramount Pictures
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Perfect Corp., the company behind apps such as YouCam Makeup, YouCam Perfect and YouCam Fun, has announced a partnership with Paramount Pictures creating an augmented reality (AR) experience to promote the upcoming theatrical release of Ghost in the Shell.
As part of the collaboration, YouCam will be introducing in-app virtual filters inspired by the film’s female characters. In YouCam Makeup for example, Perfect will release a complete interactive beauty look allowing fans to recreate Scarlett Johansson’s character Major Motoko Kusanagi, while YouCam Perfect branded photo frames finish the look.
Lastly there’s YouCam Fun which provides live animated AR filters. This will be a fun lighthearted take on Ghost in the Shell, with interactive overlays that move with the user’s face and incorporate unique behavior animation based on each character’s personality.
“Perfect Corp. is honored to kick off our first official feature film collaboration with Ghost in the Shell,” said Alice H. Chang, CEO of Perfect Corp. “The movie is the perfect platform to create this type of integration where modern life and technology intersect. It is very exciting to deliver a best-in-class augmented reality experience to over 400 million YouCam users and dedicated Ghost in the Shell fans around the world.”
“YouCam’s impressive mobile app capabilities take full advantage of the exciting visual design of the film’s characters,” said LeeAnne Stables, President of Worldwide Marketing Partnerships for Paramount Pictures.
Additionally, YouCam Apps will be giving fans the opportunity to win free tickets to see Ghost in the Shell when it hits theaters on 31st March. The competition will gift 25 lucky winners a pair of Fandango movie tickets so they can take a friend to see the movie. Full T’s and C’s can be found here.
VRFocus will continue its coverage of Ghost in the Shell, reporting back with any further announcements.