Digital Domain Acquires VR Internet App Provider Sprawly

Virtual reality (VR) content producer Digital Domain has announced the purchase of Sprawly, a company that specialises in enabling creative professionals who don’t have coding knowledge to build VR experiences.

With the acquisition, Digital Domain aims to bolster its VR and 360-degree capabilities, utilising Sprawly’s immersive video toolset, with Sprawly’s founders, Bobby Alexis and Eric Neuman, joining the Digital Domain team. Regular VRFocus readers may also recognise Sprawly as the creator of an internet beta app which launched for Samsung Gear VR back in January 2016.


Sprawly Internet Beta Screenshot

“Sprawly’s experience at providing tools for the VR community makes them an ideal addition to Digital Domain,” said Amit Chopra, Executive Director and COO, Digital Domain. “Eric Neuman’s expertise around 360° video interactivity and platform development will be a key skillset for building out our VR Platform, while Bobby Alexis will focus on expanding our footprint in VR and 360° video services across a number of sectors.”

“We’re excited to join forces with Digital Domain to help push the boundaries of VR and redefine what’s possible,” said Bobby Alexis. “Our talents line up nicely with Digital Domain’s set of services, platform agnostic approach to immersive media, and overall company goals.”

The announcement comes off the back of Digital Domain partnering with Verve to produce exclusive video content for Verve’s mobile marketing platform.

Digital Domain has become a prominent figure in the VR space, having partnered with HTC Vive and Qualcomm Technologies, Inc. on series Monkey Kinglive-streaming pop singer Faye Wong’s Moments Live 2016 concert in conjunction with Tencent Video, as well as distributing the 2016 Nobel Peace Prize Concert in VR alongside Gyro AS and Warner Bros. AS to name a few.

VRFocus will continue its coverage of Digital Domain, reporting back with the latest announcements.