Boutique Audio Company HOBO Audio Launches VR Division
HOBO's currently developing a dramatic TV series produced in 360.
HOBO, an audio post studio, has announced the launch of a 360-degree virtual reality (VR) division whilst forming alliances with studios East Coast Digital and Hidden Content, to offer clients a full service for immersive content creation.
The services the companies will offer shall range from concepting through production, post, music and final audio mix in an immersive 360 format. Currently the companies are collaborating on several projects without going into further details on what they might be.
“The applications of 360 VR are already having an impact on everything from gaming and entertainment to science, health, medicine, history and teaching,” said Howard Bowler, HOBO Founder and President. “At HOBO, we get comfortable with new technologies that inspire us by diving in head-first and working with the tools. That’s what we’re doing with 360 VR content.”
HOBO (through its division Green Point Creative) has been developing an original dramatic TV series produced in 360-degrees that Bowler describes as a “Wire” inspired story set in the suburbs that will be shot and distributed via various immersive platforms.
“I’ve always envisioned HOBO as doing more than audio, but always resisted the temptation to simply add new post services,” Bowler adds. “I wanted something more holistically focused. 360 VR is a technology that I believe will grow as more companies like ours create content for it. We’re committed to working with other creative companies that also want to push the boundaries of this new medium.”
Hidden Content was founded by Creative Director, Ant Gentile, Jake Wasserman, and Adam Donald as a VR production and post-production company. Its worked with such clients as Samsung, 451 Media, Giant Step, PMK-BNC, Nokia and Pop Sugar.
East Coast Digital (ECD) was founded by Scott Kleinberger in 1998. Its VR work includes the short film Cardboard City, which was a co-winner of the Samsung Gear Indie VR Filmmaker Contest and debuted at Sundance 2016 on the Milk VR platform.
For further updates on HOBO’s VR plans, keep reading VRFocus.