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HTC Vive Collaborates with China National Tourism Administration on VR Travel Platform

HTC Vive broadens the scope for its Vivepaper platform today by announcing a partnership with the China National Tourism Administration, establishing the China VR Tourism Cloud Data Service Platform.

Vivepaper will be used to experience travel destinations in virtual reality (VR) as well as integrating functionality such as instant messaging, information sharing, online entertainment, and big data analysis for the tourism industry.

Vivepaper

“As the world’s largest travel market, China will now become the world’s first market to systematically apply VR technology to its tourism industry,” says Hongye Xin, Deputy Director of the Information Center, CNTA. “In the next couple of years, we expect to see The China VR Tourism Cloud Data Service Platform take root in tens of thousands of offline stores nationwide, thus introducing a brand-new VR travel experience to consumers across the country.”

“It is a great honor for us to partner with CNTA and Renwoyou to bring this pioneering VR experience to another untapped industry,” says Alvin W. Graylin, China Regional President of Vive, HTC. “We see the travel industry as one of the first to be disrupted by VR and with the full support of the China National Tourism Administration, we are very optimistic on its growth potential. The addition of the Vivepaper VR reading platform and Vive VR system into the China VR Tourism Cloud Data Service Platform is a clear sign in the progressive attitude of the Chinese government towards adopting new technologies into traditional industries.”

The China VR Tourism Cloud Data Service Platform has currently partnered with seven travel agencies, China International Travel Service Ltd., China Comfort Travel Group Co., Ltd., Hna-Caissa Travel Group Co., Ltd., BCTS Travel Service, Nanhu Travel, XM Air Travel, and Xiamen Tourist Service Center. Take advantage of Vivepaper technology and HTC Vive, the platform aims to present international tourist destinations in a richer and more vivid way to Chinese consumers, with future plans looking to incorporate the service platform into the majority of the travel agencies 200,000+ offline stores.

The platform already has 11 Vivepaper magazines of destination content embedded today, and access to over 5,000 360-videos of scenic areas. The system will be deployed throughout the country via the Smart Tourism Offline Transaction System developed by Renwoyou Technology Development Co.

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