Today at the Innovation Social event, London, Twitter unveiled a new concept that could redefine the way in which 360 degree videos are consumed. It’s a commonly known fact that live television is now often watched with a second screen; viewers participating in debate via Twitter, Facebook or other social media while watching a show with faraway friends. Now, it appears that Twitter are looking at that trend for evolution of their product.
At the Innovation Social event, Helen Lawrence, Head of Creative Agency Development, Twitter UK, took to the stage to discuss a hack that has been worked on within the EMEA development team. Stating that perhaps ‘only 10 people in the world’ knew about this technology, according to reports from the event, Lawrence proceeded to reveal a Twitter overlay for 360 degree video content.
Though not yet an official Twitter product – and with no confirmation of whether or not it ever will be – the possibilities of this technology are easy to imagine. Virtual reality (VR) is currently considered a solitary, anti-social experience; bringing your social media contacts into the experience in a fashion as immediate as Twitter could certainly change that.
Again, no details on when or even if this concept will become a product for the wider Twitter audience has yet been discussed, but VRFocus will of course keep you updated with all the latest details.