There’s been a steady stream of virtual reality (VR) related announcements so far this week at CES 2017. There’s been new 360-degree cameras, on-ear and in-ear headphones for Oculus Rift, and most recently HTC Vive revealed the Deluxe Audio Strap and Vive Tracker. And that’s not all from HTC, the company has announced it’ll be introducing a subscription service to the Viveport platform.
HTC has created the service to help customers navigate the burgeoning library of VR apps on Viveport as well as introduce a new channel through which VR developers can monetise their content. Since the platforms launch last year, the global store has grown to included a sizable selection of content which HTC wants to provide better access to through a low monthly fee. At the same time VR content creators can opt-in to include products in the subscription service as well as continue to distribute their apps as standalone titles, giving them an additional revenue channel.
“We’re happy to let VR fans know that the same way they discover and consume content through popular subscription services for music, films, TV and games is coming to virtual reality,” said Rikard Steiber, President of Viveport. “For developers, this is yet another opportunity for them to reach broader audiences – we want to give VR developers as many ways as possible to monetise and feature their content, and this is yet another channel for them to reach new customers on Viveport.”
Alongside the subscription service HTC also announced the expansion of services for enterprise customers and arcade operators by launching dedicated VR app stores for professionals in 2017. The Viveport Arcade platform is evolving to create a digital storefront that can distribute VR content to businesses such as arcades, cinemas, amusement parks and other location-based entertainment centers globally.
“Our dedicated Viveport Arcade app store will give operators around the world an easy-to-use digital storefront to curate the experiences they want to feature for their customers,” adds Steiber. “We now have more than 300 top VR titles on our arcade platform. In short time, we’ve partnered with operators in China where we’re now in more than 1,000 locations, and we expect that number to grow to more than 5,000 locations globally by the end of this year.”
VRFocus will continue its coverage of Viveport, reporting back with any further updates.