VRFocus has reported on numerous organisations utilising virtual reality (VR) for marketing purposes, from charities to global brands. This week the UK Foreign & Commonwealth Office announced the creation of a VR film as part of its new ‘Travel Aware’ campaign, promoting safe travel for British tourists who take trips or reside abroad each year.
Produced and co-funded by digital innovation agency Brandwidth, the immersive live-action 360-degree film features famed fictional explorer Phileas Fogg from the Jules Verne novel, as he attempts to travel around the modern world in 80 days. But before he can do so he realises that he can’t simply set off due to the preparations he needs to make beforehand.
“We decided to commission this film in virtual reality as it can completely transform the planning experience for potential travellers,” said Michael Vibert from the Foreign & Commonwealth Office. “Our job is to help British nationals to prepare for their journey and raise awareness of travel safely so that they can get the most out of their trip. We are always looking at how we can convey our key messages to maximum effect.”
“Most of us have a love/hate relationship with technology,” commented Dean Johnson, Head of Innovation at Brandwidth. “Add travel to the mix and network performance, software and hardware can mean the difference between a good and bad holiday or business trip. The travel industry is starting to embrace virtual reality and the Foreign Office is leading the way in showing how to bring to life key safety messages and provide people with a truly immersive experience before they travel.”
Directed by Brandwidth’s Head of Moving Image Matt Littler, the film is three minutes in length and set to be premiered at the Telegraph Travel show at Excel in London from 13th – 15th January, before touring several other events over the next 12 months.
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