fbpx

PEDIGREE Sponsor Animal Planet’s Puppy Bowl VR Experience

Next month Animal Planet’s Puppy Bowl XIII returns for another year, serving as a platform for pet adoption including a full roster of 78 adoptable puppies from 34 animal shelters and rescue organizations across the US and Puerto Rico. Sponsored by PEDIGREE, this years event features a Puppy Bowl virtual reality (VR) experience, giving viewers an immersive look at the action.

The Puppy Bowl is a matchup between Team Ruff and Team Fluff’s adoptable players who go nose to nose to win the hearts of viewers. With the VR experience they be able to watch proceedings from a pups-eye-view, checking out the adorable, action-packed perspective of the game through the eyes of Buttons, one of this year’s star puppy players.

Aaron Murray - Puppy Bowl

As part of the campaign, PEDIGREE has co-created two new videos – Heart of a Champion and Road to Gridiron Glory – that show the pupletes on their journey to becoming Puppy Bowl champs, from training, to recovery and a healthy diet.

To round things off NFL stars are getting in on the action, too. Hall of Fame wide receiver Jerry Rice and NFL quarterback Aaron Murray will show how their pups get in shape for the Puppy Bowl, just like the other pupletes.

“The PEDIGREE brand is dedicated to helping dogs find their forever homes through adoption, and Animal Planet’s Puppy Bowl is a fun and playful platform to help raise awareness and support this shared cause,” said Melodie Bolin, PEDIGREE Brand Manager. “This year, PEDIGREE is giving viewers the total puppy experience with behind-the-scenes training videos and a virtual view of the field through Buttons’ eyes. We hope these adorable perspectives of the game will help pique viewers’ interests in bringing that puppy experience into their homes by adopting a pup of their own.”

Animal Planet’s Puppy Bowl premieres on Sunday, 5th February from 3:00 pm – 5:00 pm ET/12:00 pm – 2:00 pm PT. And for all the latest VR news news form around the world, keep reading VRFocus.