M&M’S And VISIONAIRE Collaborate With Contemporary Artist KAWS on VR Film

Its becoming increasingly popular for brands to use virtual reality (VR) as a means of promotion. Over the weekend VRFocus reported on PEDIGREE sponsoring a VR experience for Animal Planet’s annual Puppy Bowl. Today there’s another, M&M’s along with contemporary artist KAWS and art-fashion-media icon VISIONAIRE, have created an immersive film to celebrate the brand’s 75th Anniversary.

Starting out in KAWS studio, the artist begins by talking about his work and the processes that go into his paintings. Its not long before the video goes from the real to the surreal, taking viewers inside the paintings and into a cartoon world.

“This immersive collaboration with KAWS was a natural fit for the brand as we continue to celebrate 75 years of colorful M&M’S fun,” said Tanya Berman, Brand Director, M&M’S Brand. “KAWS’ unique artistic take of the virtual reality trend creates a truly vibrant and unforgettable extension of our well-loved, colorful identity.”

“Celebrating the beloved M&M’s 75th with VR film technology and the colorful mastermind of the artist KAWS was pure and fun to make. We are always looking for ways to push artistic storytelling into the future,” says James Kaliardos, co-founder of VISIONAIRE.

Checkout the video below, or jump into the YouTube app with a compatible VR headset for the full experience. For all of the latest VR news from around the world, keep reading VRFocus.