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Merge VR Unveils AR Toy HOLO CUBE

Merge VR is best known for its purple, Google Cardboard inspired head-mounted display (HMD) of the same name. But the company hasn’t stopped there, and for CES 2017 Merge VR has now announced its first foray into augmented reality (AR) with a new toy called HOLO CUBE.

Whilst wearing its smartphone VR headset, HOLO CUBE uses AR technology so users can hold and interact with holograms in new ways. For CES 2017, Merge will showcase several AR experiences out of the dozens its already created – from drawing with music to caring for a virtual space pet to building a mini-block world. Pairing the toy with its VR headset frees up users hands to interact with HOLO CUBE, rather than having to hold a smartphone with one or both hands as other AR apps do.

Merge VR - HOLO CUBE_2

“Toys are the tools we use for growing up, and our HOLO CUBE offers brand new ways to learn, play, and connect with others,” said Merge VR Founder Franklin Lyons. “Rather than using the typical interfaces of 2D screens, we’re developing physical products that merge the real world with the digital, and creating new ways for imagination and creativity to flourish.”

“We want to unlock an entirely new digital world for children that’s always safe, exciting, positive, and playful,” added Merge VR co-founder Andrew Trickett. “HOLO CUBE continues what we started with our revolutionary soft goggles, and it’s just the beginning. We are developing an entire line of products that will create more magical experiences for kids everywhere.”

As well as HOLO CUBE, Merge VR will be revealing several new colours for its headset at the show. In addition to the signature purple, other colours will be available from today via the company’s website.

In November Merge VR announced a universal motion controller for VR called Moonshot. This will be available for demos at CES, with dev kits being released later this year. Keep reading VRFocus for all the latest news on Merge VR.