MC Capital Advisors and PassmoreVR Launch VRMedia Technology

Today MC Capital Advisors, an affiliate of private equity fund Media Content Capital, and PassmoreVR – founded by computer graphics pioneer Greg Passmore – have announced a joint venture called VRmedia Technology.

The new company aims to develop software and hardware solutions for creating, processing and playing virtual reality (VR) content across a range of enterprises such as entertainment, commercial and industrial settings, whether that’s schools, factories, hospitals or festivals for example.

Freeman VR_iStock

For its first product VRMedia has created an ultra-high resolution app for playing VR called Kraken. Able to run at resolutions 8k 2D and 4k x 4k 3D, whilst supporting both video and still images in 2D and 3D, Kraken looks to address issues that dog other players such as inconsistent and  poor video quality, VRMedia claims.

VRMedia will license its private-label Kraken player to a variety of venues, allowing a customizable user interface (UI) and branded art. Currently used by VR film festival partners like Ocean Gala and VR Fest, Kraken has also been used by museums, schools and medical facilities.

“Professional VR video producers are usually disappointed when seeing their hard work on a VR headset. Compression issues and resolution reductions in 3D all contribute to a sub-par experience, as well as the immature state of production tools,” says Greg Passmore. “We are dramatically reducing production with a more predictable, rapid-flow pipeline bookended with our own high performance player and a new professional 3D camera.”

Other projects VRMedia currently has in development include a series of VR medical training videos, beginning with the layout of trauma surgical units and a high-end VR camera and suite of post-production tools for seamless 360-degree 3D VR content.

Sasha Shapiro, Managing Director of Media Content Capital adds, “Kraken is a very unique VR player. It is probably one of the most important products that the VR market needs today. Now, with Kraken, the only ultra-high resolution VR player in the market, VR content creators can present the quality of their produced VR experience at a level nobody has seen before.”

As further details are released VRFocus will bring you further info on VRMedia.