Marxent, a specialist in virtual reality (VR) and augmented reality (AR) for products and spaces using its VisualCommerce platform will be attending the National Retail Federation (NRF)’s BIG Show 2017. As part of the event, Marxent will be debuting two applications designed for brick-and-mortar retail environments, a VR Showroom shopping app and a 360-degree Touch Screen Showroom app.
Those attending the event will be able to don a HTC Vive head-mounted display (HMD) to test drive the in-store VisualCommerce VR Showroom shopping app designed around a major retail furniture installation. Marxent’s NRF exhibit looks at methods for using 3D products to aid shopping experiences, trying to make them more convenient whilst enabling customers to make those all important decisions faster.
“Retailers are motivated to prioritize the retail customer experience and use these emerging technologies to make shopping more exciting and convenient,” said Beck Besecker, CEO and co-founder of Marxent. “There has always been friction between brick-and-mortar and digital. Our 3D product solutions for mixed commerce seamlessly blend the best of each at every point in the customer’s journey to increase customer satisfaction and exceed the expectations of modern shoppers no matter how, when or where they want to shop.”
“The ability to personalize virtual products and experience them in the immersive 3D environments will be an extremely powerful tool for retailers,” said Ted Brodheim, VP Vertical Business at Samsung Electronics. “We are excited to partner with Marxent to unveil the interactive virtual showroom at NRF this year.”
“NRF’s Big Show is designed to help retailers learn about the latest innovations in retail. If you’re at NRF this year and you want to see what the future looks like, this is what it looks like. AR and VR, along with evolved 3D product strategies, have arrived for retail and you’ll be one of the first to experience it first hand,” adds Besecker.