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Aetho Collaborates with Xinova on New Tech Including MR Platform Thrive

Virtual reality (VR) and augmented reality (AR) specialist Aetho has announced today a collaboration with Xinova to develop new tech as well as license certain related intellectual property (IP)

Ever since Aetho emerged in 2014 with a consumer-friendly tool to improve video capture, the company has aggressively expanded into the AR and VR fields, with 2017 set to see the release of Thrive, a telepresence platform. The two companies will work together on the creation of new inventions to support Aetho’s interests in VR/AR, with license agreement giving Aetho access to critical technologies in Xinova’s expansive portfolio.

Thrive - Aetho

“Behind the scenes, we’ve worked tirelessly to push the limits of visual engagement. We delved into 3D imaging in our infancy knowing full well the proliferation of AR/VR consumption devices would soon catch up,” said Harrison Lee, Co-Founder and CEO of Aetho.

“We are excited to partner with Aetho to bring them an innovation pipeline of inventions. The AR/VR space is a wide open playing field ripe for mass market adoption, and we believe that Aetho has the power to change the ways that people interact in both business and leisure scenarios through the use of both AR/VR,” commented DG Kim, CFO and Head of Investments at Xinova.

The Thrive platform has been designed to offer businesses with an engaging mixed reality (MR) experience, allowing participants to converse naturally, as if in person face-to-face. Using lifelike interactions, Thrive looks to offer an easy entry point for brands to create a presence in AR/VR that could lead to more compelling consumer experiences. User can also import sketches, drawing, 3D objects and documents. Currently the platform works with HTC Vive and Microsoft’s HoloLens.

For any further updates on Aetho and Thrive, keep reading VRFocus.