With virtual reality’s growing consumer base brands and advertisers are utilising the technology as a new marketing avenue. Today YuMe Inc. a global technology company powered by data-driven insights and multi-screen expertise, has announced the launch of its 360-degree video ad format.
Powered by Celtra’s 360° video ad format, consumers will be able to connect with brands by controlling the ad experience by swiping or moving their mobile device for immersive product interaction.
“With mobile virtual reality set to eclipse desktop, we’re excited to be one of the first in the industry to offer our clients the ability to immerse their customers in a highly interactive and engaging branded video experience – available through the power and ease of our SDK,” said Mike O’Donnell, Senior Vice President North American Sales, YuMe. “Clients are able to gain insights into how their customers engage through metrics unique to 360 degree video, which is important for managing campaign objectives and KPIs. This includes tracking engagement based on where the user is looking in the panoramic field of view.”
The key benefits of YuMe’s 360 degree video ad unit include:
- Delivers immersive ad experience at scale without the need for a dedicated app to view the ad
- Customizable format, allowing advertisers to add their own animated introduction, branded overlays, click to action, and image galleries
- IAB-compliant standard ad format can be viewed on mobile apps via YuMe’s SDK and Celtra’s 360° Video technology to enhance scale
- New reporting metrics on how customers interact with brand creative to attain key learning’s and drive campaign objectives
- For example, tracking what area of the video a user viewed throughout the duration of an ad experience (i.e., tracks the ‘quadrant’ of the panoramic field of view – 90º/180º/270º/360º)
YuMe’s ad platform isn’t the first that VRFocus has reported on, showing the keen interest in the medium. This year there’s been Circa 360, Immersv and Vertebrae, all looking monetize VR further.
For all the latest VR announcements, keep reading VRFocus.