Soma Fashion Network has released its debut virtual reality (VR) fashion experience, Underwater Mermaid. Designed exclusively for the HTC Vive, this fashion fantasy takes users into an ethereal underwater fantasy land where magical mermaids, dancers and models glisten through the mystical waters.
Underwater Mermaid is a 360 Cinematic VR experience that takes users deep into mystical waters. In Underwater Mermaid, users will be drawn into an enchanted, liquid world populated by beautiful models, dancers, synchronised swimmers and mermaids with nine-foot tails.
“We created a fantasyland that completely envelops the user,” explains Soma Creative Director and co-founder Karen Morgan. “We wanted to transport users into a Modern Day Monet like painting where no matter where they look or how many times they experience the piece, there is always something new and magical happening.”
The piece was created to showcase the latest swimwear designs, and represents a unique take on the application of VR as fashion technology. Underwater Mermaid is available to download now via Viveport, HTC’s own digital portal for HTC Vive content, and VRFocus will keep you updated with the use of VR for a variety of different industries.