This Week In VR Sport: The Denver Broncos Get Augmented

We sidestep into AR - not VR - this week, as NFL's "Orange Crush" gets a new fan app.

We’ve one piece of sporting news to share with you today as we take our customary Saturday glance into how virtual reality (VR) is merging with all aspects of the industry. Except on this occasion we’re actually discussing augmented reality (AR) and not its VR counterpart.

We’re back with our old friends in the NFL again. As I’m sure you’re aware by now the NFL has been something of a hotbed of sporting VR news over the last year and this time we’re off to the AFC West and the Denver Broncos. At the time of writing the ‘Orange Crush’ have a 7-4 record this season and trail both the Oakland Raiders and the Kansas City Chiefs in their division.

The Broncos have teamed up with partners Bud Light and Coca-Cola for a new application Orange Herd which is available on both Android and iOS. The application is designed to increase loyalty and interactivity between fans and the Broncos brand. One aspect of this is AR experiences which can be viewed by activing the app and putting a branded beverage cup or similar in front. The AR will then activate showing a small video clip. You can see this in action via the video in the tweet below.

VRFocus will keep up to date on what will come of these ventures by NFL teams. Until then, check back for all the news, updates, and features in the world of VR.

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