We’ve only a singular item on the rundown for this Saturday’s look into the combined worlds of sport and technology, but we are at least back in the realm of virtual reality (VR) this week after our sidestep into augmented reality seven days ago. Much as then the topic is the NFL, although this time we aren’t looking at a specific team, but rather the culmination of recent work by VOKE.
VOKE themselves have already had a very interesting last couple of months, having announced in November that they had been acquired by the Intel Corporation. This time though they have announced a collaboration with the NFL to produce immersive highlights experiences of four games for fans around the globe. This is an additional announcement following a previous agreement over fan engagement. The packages will feature teams such as the Jacksonville Jaguars, the New Orleans Saints, the Dallas Cowboys and the Denver Broncos (the same team featured last week). The first highlights package is already available from VOKE, created with their TrueVR™ technology.
“We are committed to building unprecedented user experiences and completely changing the way fans engage around live events,” explains VOKE co-founder Sankar Jayaram. “The popularity and passion for the NFL is global and fans want to be a part of it. Through the power of our technology we are able to provide fans with the most personalized, immersive experiences from anywhere in the world.”
The NFL also expressed their excitement in the agreement through William Deng, the Director, of Media Strategy and Business Development. Who added, “Virtual reality has the potential to bring a unique perspective to our fans to complement the different ways they currently enjoy the game today. We look forward to working with VOKE as we continue to experiment and create new experiences in this emerging medium.”