With the launch of head-mounted displays (HMDs) such as Oculus Rift, HTC Vive, PlayStation VR and Samsung Gear VR, virtual reality (VR) has begun finding its feet amongst consumers all over the world. VR – as well as augmented reality (AR) and mixed reality (MR) – has seen significant growth, which can be put down to a number of factors, but to continue companies are now looking at cooperative initiatives for sustaining growth. This has come in several forms, from Khronos’ VR API standards initiative featuring AMD, Epic Games, Oculus, and Valve to VR Together, a nonprofit venture that’ll provide support to organisations and individuals seeking to create immersive projects.
Formed by Samsung, REWIND, m ss ng p eces and Nonny de la Peña, VR Together aims to provide a platform to encourage people to utilise VR for positive social impact. People will be able to connect and engage with each other, enabling organisations and individuals looking for production studios, research partners, ideas or advice to post their work and those with the expertise needed can offer help.
VR Together’s Board of Advisors includes Nonny de la Peña, CEO of Emblematic Group; Mária Rakušanová, Product Marketing Lead for Mobile, VR & Emerging Technologies at Samsung; Catherine Day, Head of AR/VR at m ss ng p eces and Sol Rogers, CEO/Founder at REWIND.
“Supporting VR Together can be as simple as dedicating a few hours a week, a month, or year to developing VR & AR projects alongside existing commercial work,” said Sol Rogers in a statement. “Think big, start small: reach out to others or brainstorm ideas which you feel could have the potential to positively improve lives or raise awareness of a cause. It’s the season of goodwill so we hope people will find the time to sign up and get involved.”
Catherine Day who earlier this month was announced as m ss ng p eces new head of VR/AR/360 commented: “We are really just scratching the surface when it comes to harnessing the potential of VR despite the speed at which the industry is maturing. VR Together’s mission helps us to acknowledge, and encourage the prospect of how VR and related emerging technologies improve people’s lives around the world.”