For most consumers, high-end virtual reality (VR) is still an expensive entertainment medium that few have really tried. There are companies endeavouring to change this, creating VR arcades where the public can pay for timed sessions to experience the latest technology. While these are few and far between they are growing, and now French cinema operator, mk2, has announced a dedicated VR facility at its Paris multiplex, mk2 Bibliothèque.Created in partnership with BNP Paribas, the the mk2 VR experience is located in the heart of Paris’ new ‘tech district’, offering consumers access to the latest VR tech and exclusive content from leading VR developers. Oculus Rift, HTC Vive and PlayStation VR will all be on demonstration in an interactive space spread over 300 square meters (3300 sq. ft.). The companies have invested 1.5 million EUR in the venture which includes 12 ‘pods’ for visitors to use.
“We are bringing VR to a multiplex-like environment with the opening of the first-ever entertainment venue fully dedicated to upscale VR experiences,” said Elisha Karmitz, general director, mk2. “mk2 VR’s concept offers consumers a lively, culture-filled facility focused on VR and good times, and that is why mk2 VR features ‘Le Perchoir mk2,’ a terrace bar developed in association with one of the trendiest rooftop and open air bar chains now in Paris, Le Perchoir. For anyone looking for a new experience, wanting to enjoy VR technologies or just having a drink in a cheerful environment, mk2 VR is poised to be the ‘go to’ place on the forefront of this latest revolution in entertainment.”
For those interested in checking it out the mk2 VR hours of operation are:
mk2 VR is open from Wednesday to Sunday, holidays and every day during school breaks. Private space can be reserved upon request at www.mk2vr.com .
- Wednesday 6:00 PM to 11:00 PM
- Thursday 6:00 PM to 11:00 PM
- Friday 6:00 PM to 11:00 PM
- Saturday 2:00 PM to 11:00 PM
- Sunday 2:00 PM to 8:00 PM
Tickets are priced at 12 EUR for 20 minutes or 20 EUR for 40 minutes, and can only be purchased at the mk2 VR site.
“As a major actor of the seventh art, and with a history of 100 years, positioning us in this domain as the reference among European banks, BNP Paribas – the bank for a changing world – is delighted to be the partner of mk2 for the opening of the first place entirely dedicated to virtual reality, in Europe,” said Bertrand Cizeau, BNP Paribas Group head of communications. “This partnership allows BNP Paribas to continue its commitment to sourcing emerging talents and offers over 1000 clients the possibility to discover this unique venue.”