MelodyVR, a virtual reality (VR) content platform specialising in music has announced a new partnership with Warner Music Group (WMG) to release hundreds of cutting edge experiences featuring artists from the company’s roster.
Over the course of 2017, MelodyVR and WMG will release a number of exclusive experiences via the MelodyVR app, designed to bring fans closer to some of their favourite artists, such as being on-stage at a sold out concert, backstage in the dressing room or in the recording studio.
WMG, is one of the largest music companies in the world, home to a number of successful record labels including Atlantic Records, Parlophone Records and Warner Bros. Records. The VR experiences will include a library of content created with Warner artists throughout both 2015 and 2016.
Anthony Matchett, Co-Founder and CEO, MelodyVR, said in a statement: “We’re incredibly pleased to be working with WMG to create revolutionary content. MelodyVR was founded with the vison of providing music fans with a new and immersive way of engaging with the artists that they love. Whether we’re providing a fan with access to an exclusive one-on-one performance or a VR live-stream of a sold out concert, I’m pleased that our vision is also shared by Warner Music. I believe that our recent licensing agreement cements WMG’s commitment to virtual reality as well as their dedication to supporting new technologies. We look forward to working even more closely with Warner Music artists over the coming years and to creating even more compelling experiences for their fans.”
“Warner Music Group is constantly exploring new avenues for connecting our artists with their audiences, and virtual reality presents tremendous, forward-thinking possibilities for heightened musical experiences and new forms of storytelling. MelodyVR is a trailblazer of its industry, and passionate about what it does, and we can’t wait to show fans what we’re able to create together,”
said Ole Obermann, Chief Digital Officer & Executive Vice President, Business Development, WMG.
The MelodyVR app is due to launch next year across a number of platforms including: Oculus Rift, HTC Vive, Gear VR, Android and iOS. The companies are expected to announce further details as well as a release schedule for live performances in early 2017.
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