Entertainment and production company m ss ng p eces has created several virtual reality (VR) experiences including Inside Impact: East Africa featuring ex-president Bill Clinton and Honda: Music From Every Angle. Today the company has announced the hiring of a new head of VR, augmented reality (AR) and 360-degree video, Catherine Day. Its also signed VR director Sam Smith and also signed on with WME for representation.
Day’s previous role was at Jaunt VR as Executive Producer/Head of Unscripted, leading projects for ABC News, RYOT/Huffington Post, Camp 4 Collective, XRez, Tastemade, Outside TV, Civic Nation and Conservation International. In her new role, Catherine Day will drive VR/AR/360 efforts from m ss ng p eces’ Los Angeles office, and oversee several original VR series
that will be announced jointly with WME and partners in the coming months.
“When you’re working at the bleeding edge of media and technology, it’s incredibly difficult to figure out how to tell powerful stories,” said Day. “It’s also challenging to use the latest, often intimidating developments like VR in ways that help us to be more human rather than less. And yet consistently, m ss ng p eces has set the bar, on both of these notes, being the first-movers in every emerging medium – most recently, VR. Their approach as a creative studio is to handcraft clever, meaningful stories and experiences that capture and elevate the human spirit.”
As for VR director Sam Smith joining the company, Smith was creative director and VR director at MediaMonks working on projects for Expedia, Delta, Converse and YT. Smith also has an
extensive background in commercial visual effects. Bringing a deep understanding of post-production and VFX to the role gives him a unique edge in development of VR/360-degree projects, and as a technical advisor to m ss ng p eces.
VRFocus will continue its coverage of m ss ng p eces, reporting back with any further announcements.