For the festive season the US government has released an augmented reality (AR) experience that allows viewers to explore the iconic White House on their smartphones.
Called 1600, the app was created by Nexus Studios’ Interactive Arts division and features animation and design from Nexus Studios director Jack Cunningham. Users scan a dollar bill by opening the app and pointing their device at George Washington. This intern morphs the note into the White House, with animations celebrating the traditional events that unfold each year at the White House, narrated by White House Press Secretary Josh Earnest.
“It’s a great honour and pleasure to have worked with the White House Historical Association and the Executive Office of the President on their first AR story,” said Luke Ritchie, Head of Interactive Arts at Nexus Studios. We believe interactive storytelling and emerging technologies can be unbelievably valuable in reaching audiences and with 1600 we’ve worked hard to tell an important story in the most beautiful and unexpected way.”
Built using Unity, events include the Easter Egg Roll to a press conference in the Rose Garden. Users will experience all four seasons at the White House, as they try to spot President Obama and the First Lady or President Kennedy or even President Lincoln.There are also a number of moments that can only be revealed through exploration. Additionally users can pause the entire scene to explore the action in detail, zooming in and out and take photos for sharing on social media.
“Anybody with access to a smartphone will for the first time be able to enjoy the story and experience a year at the White House in Augmented Reality,” commented Christopher O’Reilly, ECD and co-founder at Nexus Studios. “We think this digitally innovative experience is a fitting collaboration to mark the end of the Obama’s administration that has sought to engage the tech community in government at an unprecedented level.”
1600 is available to download now for iOS and Android platforms. For further AR news, keep reading VRFocus.