Brazen Animation and Tykes Collaborate on AR Experience for Under Armour

Under Armour, Inc. an American sports clothing and accessories company has employed the artistic talents of Brazen Animation, in collaboration with Tykes, to create an augmented reality (AR) experience featuring animated versions of some of the most iconic Under Armour athletes.

The interactive experience, which is now live at Under Armour stores in Disney World Orlando, Boston, and NYC, features 3D animated versions of Steph Curry, Cam Newton, Tom Brady, Missy Copeland, The Rock and Jordan Speith. Using the Under Armour Play app on their smartphones, visitors to the stores will to see the animations play out around a physical shoe display.

Under Armour - AR Experience

Bryan Engram, Brazen Animation CEO / CCO said: “All of us at Brazen absolutely loved working with Tykes and Under Armour to bring these world-class athletes to life.  It was fantastic to merge animation and cutting edge technology to create a delightful and entertaining experience for all UA fans.”

“It’s amazing to work with a company such as Under Armour, whose focus on technology and innovation is second to none,” said Jason Woullard, Tykes CEO and Founder. “We are extremely excited to be a part of this opportunity working alongside our partners in Brazen who are the best in bringing concepts to life.  I have no doubts that this is going to blow people away.”

Checkout the video for the AR experience below, and for all the latest AR news keep reading VRFocus.