Wayfair’s IdeaSpace Brings Interior Design to Daydream

Developers are constantly striving to offer more functionality to virtual reality (VR) head-mounted displays (HMDs) other than just videogames. Wayfair, an online specialist in home furnishings and décor, has announced a new interior design app for Google’s Daydream View called IdeaSpace.

Unlike augmented reality (AR) apps such as iStaging which let users put furniture into their own homes, IdeaSpace allows users to explore a variety of uniquely designed spaces whilst shopping for their favourite items.

IdeaSpace Screenshot 1

Built by Wayfair Next, the company’s internal research and development team, using Google’s VR technology, IdeaSpace utilises the Daydream View remote to swipe through rooms, select products by pointing the cursor or display additional details whilst rotating the items.

“Discovery is an essential part of the Wayfair shopping experience as consumers explore our unmatched selection and inspirational content to find new ideas for their homes,” said Steve Conine, co-founder and co-chairman, Wayfair. “Inspired by Wayfair’s Get the Look resource, where shoppers can explore featured interiors from designers as well as Wayfair commercials and catalogues, IdeaSpace allows customers to browse beautifully styled spaces and products in a completely immersive experience.”

IdeaSpace is Wayfair’s second VR app, with Patio Playground launching on Oculus Rift back in August. Similar to IdeaSpace, Patio Playground features outdoor furniture and decorative items from the company’s catalogue.

“As the e-commerce leader in the home space, we believe that being on the forefront of new technology adoption will allow us to create the best possible shopping experience for our customers,” added Conine. “Using Google’s advanced technology, IdeaSpace takes the inspirational content our customers have come to expect to an entirely new level.”

IdeaSpace is free to download through Google Play and VRFocus will continue its coverage of Wayfair, reporting back with any further VR developments.