Virtual realities (VR) growth continues unabated, with continual investment being poured into the industry around the world. Some companies have tagged it into their operations while others have changed completely, focusing their entire business on VR. While some might not have existed without VR coming back to the forefront of technology. Virtual Umbrella, a UK-based marketing agency that solely focuses on promoting VR studios and businesses, has itself seen continual growth and expansion, and in light of that, today the agency has announced a re-branding.
Virtual Umbrella was founded in 2015 by Samantha Kingston – Client Director – and Bertie Millis – Managing Director. Since then Amandine Flachs has been brought on as Marketing Consultant.
The re-branding reflects Virtual Umbrella’s focus on the future, moving away from the initial two-person start-up team and into a larger more professionally competitive agency, handling the needs of its VR clients.
Re-designed in partnership with digital design agency Cubicle Ninjas (Guided Meditation, Spectacle), the re-brand consists of of an updated logo, copy, and promotional images across Twitter, Facebook, LinkedIn, and the Virtual Umbrella website. There’s also an updated tag-line ‘Building brands in emerging technology’, helping promote the company’s attitude towards VR and new technology.
If you’ve not heard of Virtual Umbrella before then you’ll have certainly heard of some of its clients and events – especially if you’re a regular VRFocus reader. These have included Nokia OZO, Kaleidoscope London, VR in a Bar, Gadget Show Live, Psytec Games (Crystal Rift), VRUK Festival, Merge VR, Greenlight VR, Techcrunch Disrupt and many more.
“In the past 18 months, we have been part of some amazing projects, worked with wonderful clients and I could not be more proud of how far we’ve come in a short time,” said Millis. “As our small start-up agency matures, it’s time to build a brand that fits better with future goals.”
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