At some point most people will want to buy a car, whether its brand new or second-hand and quite often they head to a dealership to get a first-hand look at what’s available. They can see it, sit in it, drive it, but that doesn’t necessarily mean they’ll get to see every feature. izmocars, a provider of automotive retail solutions for dealerships worldwide, has come up with a virtual reality (VR) solution, izmoVR.
izmoVR essentially works as a sales tool for car dealers, using the technology the company has developed drivers are able to experience what the car is like and get information about features that are not possible in a traditional demo. For instance, during a test drive, air bags are an unseen, but important, safety feature that can be brought to life within the VR presentation.
“Virtual reality is moving out of the gaming arena and coming into its own as businesses are realizing the enormous impact it can have on the purchasing process,” said Tej Soni, CEO of izmocars. “By providing dealerships with a low-cost option for bringing virtual reality into their showrooms and service departments, we’re creating another way for dealers to wow visitors and ultimately sell more vehicles without carrying extra inventory.
“This next year we’re going to see virtual reality in everything from the sales department, to virtual reality presentations of after-market accessories, service presentations, as a training tool, lead-generation at events, and even as a “virtual lounge” for dealerships in public places beyond showrooms such as malls, airports and hotel lobbies,” added Soni. “We’re just at the beginning of what this powerful technology can do in automotive, and it’s exciting to be at the forefront of the industry both in the US and abroad.”
izmoVR can be used in the showroom, in the service wait area, or as a download from a dealer website, with the aim to help customers decide which vehicle is right for them. izmocars, will be showcasing izmoVR for dealerships in the Tech Pavilion at AutoMobility LA, from 15th – 18th, November 2016.
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