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HTC and Alibaba Showcase Retail Experience Buy+ Mobile VR Channel

HTC has been heavily promoting its virtual reality (VR) headset across numerous disciplines including neuroimaging solutions and shopping. With the latter, HTC recently demonstrated in conjunction with Chinese e-commerce giant, Alibaba, a new Buy+ mobile VR channel on the latest HTC-powered VR-ready smartphones.

The app allows the completion of actual retail transactions whilst fully immersed in VR, so that customers easily switch between entertainment and shopping without removing a headset.

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“We are glad to cooperate with Alibaba to enable the first mass-demonstration of a complete VR shopping experience and are honoured that they have chosen Viveport M as the preferred download partner for the Buy+ mobile application,” said Alvin W. Graylin, China Regional President of Vive, HTC.

HTC has been concentrating on the Chinese market due to its huge growth potential, recently partnering with InterContinental Hotels to allow guests to enjoy VR within specific areas or even in their own hotel room.

Mobile VR is expected to be a dominant part of that market due to the cheaper headsets and easier access to smart devices. Which is why HTC recently launched Viveport M in the country, so that users can find and use mobile VR applications and 360-degree videos in both touch screen and VR modes.

Zhuoran Zhuang, Head of VR programs at Alibaba, said: “It’s been a pleasure working with the VR market leader, HTC Vive on multiple VR related projects. We are continuously exploring on the next generation of shopping experiences via innovative technology, and looking forward to deeper collaboration with our partners to deliver even more immersive commerce experiences!”

Today also sees the biggest shopping event in the Chinese calendar and HTC Vive has prepared a number of seasonal promotion deals for VR fans at this year’s “11/11” shopping festival. Deals include Vive plus VR-ready PC sets, complimentary accessories and VR content, interest-free instalments, and an upgraded Vive referral program.

VRFocus will continue its coverage of HTC Vive, bringing you the latest news from around the world.