Global production studio and virtual reality (VR) specialist Happy Finish, which has created VR and augmented reality (AR) campaigns for brands including Levi’s, The Tate Modern, and FIFA, has announced expansion plans for Asia.
The company already has a presence in the region but it intends to maximise the potential there after experiencing 91 percent growth, driven by the production capabilities in VR and AR over the past year.
Known for creating iconic advertising imagery for brands around the world, one of Happy Finish’s most recent VR experiences was for Tata Motors, creating a virtual drive experience in India whilst distributing over 2 million Google Cardboard headsets to consumers.
“We already boast one of the world’s most impressive portfolios of commercial VR and AR experiences, and we see Asia as a major growth area in this new technology, so for us it’s a key area for investment and further increase of our capabilities,” said Stuart Waplington, Global CEO at Happy Finish. “Around the world we are seeing rising demand for VR and AR-driven projects, and with our continued R&D in the area, we look forward to being able to scale further and faster into this critical region for our brand.”
By maximising the opportunities of the VR and AR market in Asia Happy Finish expects to achieve its target of 200% year on year growth to 2019.
Commenting on the company’s plans for Asia-based expansion, Ashish Limaye, APAC CEO of Happy Finish, said: “Our VR and AR services have experienced unprecedented double digit revenue growth, and we expect this growth to continue in line with all industry predictions. We intend to aggressively scale our content production facilities across Asia in VR and AR development to fully meet market demands.”
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