It was last month that VRFocus first reported on Art + Technology company The Artery with the launch of its virtual reality (VR) and augmented reality (AR) division. The firm hired artist Ronen Tanchum as the Creative and Technical Director, and recently released its first experience for Samsung Gear VR, Spirit of Meditation.
The app – available through Oculus Store’s Gallery Apps section – allows users to dive into a deep meditation experience with two areas in which to relax. Featuring a calming yoga room or a dock with soothing waters below, Spirit of Meditation provides a deep, casual simulation experience.
Vico Sharabani, Founder/Creative Director with The Artery, said: “Clients often ask us to use our talents and capabilities to increase the monetization of their brand assets. We’ve expanded our client service offerings into original content development, while we continue to emphasize our technological innovations. Conceiving and producing unique products, such as the Spirit of Meditation app, is an example of this expansion.”
“Our new ‘Spirit of Meditation’ VR App showcases the virtual environments we create, which have the photorealistic qualities and emotional impact we’ve long been offering clients within our feature film portfolio,” adds Deborah Sullivan, EP/Managing Director, The Artery. “Our goal with projects such as this one is to deliver virtual reality experiences that are much closer to actual reality than to the environments featured within today’s video games.”
VRFocus will continue its coverage of The Artery, reporting back with further VR projects.