This Thursday, 27th October multi-platinum rock band, Avenged Sevenfold will be holding a live-streamed 360-degree performance in partnership with Universal Music Group (UMG), Capitol Records and VRLIVE.
Streamed globally via UMG’s newly released VRTGO VR platform, powered by VRLIVE, fans will be able to experience Avenged Sevenfold’s set almost as if they were there. And for those at the concert, 50 Samsung Gear VR head-mounted displays (HMD) will be available so that attendees can see what it’s like actually on stage. This will all be shot using Nokia’s professional grade OZO camera which has been used for other similar events.
“We are constantly working to create opportunities for our artists to connect with their fans in new and exciting ways,” says Michelle Jubelirer, COO, Capitol Records. “We’re thrilled to work with Avenged Sevenfold and VRLIVE to bring this unique experience to Avenged Sevenfold fans around the world.”
“VRTGO is a truly immersive and creative platform for our artists to tell their stories and invite their fans around the world to experience live performances and music videos like never before,” says Deborah Hyacinth, SVP Digital Marketing Innovation, UMG. “We’ve employed state of the art technology to make VRTGO a cross-device platform and home to some of the world’s best VR content.”
“We are excited about our partnership with Universal Music Group as it gives us the opportunity to provide the viewing audience with unprecedented levels of access,” stated VRLIVE Founder and CEO Heiner Lippman. “Virtual Reality is destined to change the media landscape, which will enable users to not just view entertainment, rather, it allows them to experience it, and VRLIVE will continue to transform how people view and interact with the world around them.”
Last week Avenged Sevenfold made headlines with the release of “The Stage,” a new track co-produced by the band and Joe Barresi (Queens of the Stone Age, Tool).