VOKE, a specialist in producing live 360-degree content for sports and entertainment has announced a partnership with media conglomerate Star India. The collaboration will see Indian sports fans gain access to live sporting events in virtual reality (VR).
Star India is a leading sports provider in the country, with services like its eight Star Sports channels and Hotstar video streaming service. Through Hotstar, VOKE will allow users to experience various sporting events, beginning with the Kabaddi World Cup in Ahmedabad, India, during October.
“Star India is one of the most iconic media companies in the world and has been focused on transforming sports in India. This partnership will allow them to provide live, immersive virtual reality experiences to their users for the first time,” VOKE co-founder and CEO Dr. Sankar Jayaram said. “The flexibility of our technology platform is unique and enables media companies to reach their audiences across a variety of mediums and deliver personalized VR experiences to all fans like never before.”
VOKE’s live TrueVR stream for the Kabaddi World Cup will be available to Hotstar users on both Google Cardboard and Samsung Gear VR head-mounted displays (HMDs). A 2D user-controlled experience will also be available for viewers without headsets on Hotstar.com or on the Hotstar app.
“We owe our loyal and growing platform users the very best video experience in the world,” Hotstar CEO Ajit Mohan said “Fans in India look to Hotstar to set the benchmark for video streaming. We are excited to collaborate with VOKE to bring a dramatic new live experience to sports fans.”
Taking part in the Kabaddi World Cup will be teams from 12 countries, Argentina, Australia, Bangladesh, England, India, Iran, Japan, Kenya, Poland, South Korea, Thailand and the US.
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