The USA Today Network has now announced its first branded news experience VRtually There, a weekly showcase of immersive content focused on national news coverage.
VRtually There is a continuation of USA Today’s work in virtual reality, enabling the network’s journalists to deliver immersive stories and original 360-degree content to its more than 110 million unique monthly users. The new show will also provide new advertising opportunities for brand partners with the introduction of the “cubemercial,” a VR ad unit created specifically for the medium. The show’s premiere sponsor, Toyota, is featured in the first cubemercial, along with sixty seconds of branded VR content promoting the 2017 Toyota Camry.
“We are honoured to be working with Toyota and Saatchi & Saatchi LA as our partners on launch of ‘VRtually There’. Working with outstanding brands, such as Toyota, to create branded content in the virtual space is exciting and ground breaking – we have learned so much over the past year. Viewers of the show will also experience the “cubemercial” – a showcase of our pioneering effort in building an ad standard in VR,” said Kevin Gentzel, USA Today Network’s chief revenue officer.
“We believe in creating amazing experiences for our guests, so we’re excited to help launch USA Today Network’s innovative VR show, bringing incredible virtual reality experiences to its audience,” said Lisa McQueen, Media Manager for Toyota Motor Sales, Inc. “The network’s approach to bold storytelling and use of new mediums aligns with our brand and our creative approach for the new 2017 Toyota Camry.”
The show will go out every Thursday at 2pm ET with three content segments via the VR Stories section of the USA Today app, and on YouTube.com/VRtuallyThere.
VRFocus will continue its coverage of USA Today, reporting back with any further announcements.